Identify a brand with which you are familiar (You can pick from Samsung Amazon, Apple, or Walmart). In your main post, describe the marketing mix for that brand (in terms of the traditional 4P’s). Product. Goods and services (creating offerings). Promotion. Communication. Place. Getting the product to a point at which the customer can purchase it (delivering). Price. The monetary amount charged for the product (exchanging). —————————————————– Describe the value proposition for that brand. Does the brand have different value propositions for different target markets? What is the value of that brand? Who determines this? (this question must use Defining marketing. (n.d.). Section 1.1. In Principles of Marketing. http://open.lib.umn.edu/principlesmarketing/chapter/1-1-defining-marketing/) First source: Defining marketing. (n.d.). Section 1.1. In Principles of Marketing. http://open.lib.umn.edu/principlesmarketing/chapter/1-1-defining-marketing/ Addition 2 sources: Truell, A. D. (2014). Marketing mix. In B. S. Kaliski (Ed), Encyclopedia of Business and Finance (3rd ed., Vol. 2 pp. 518-522). Macmillan. https://link.gale.com/apps/doc/CX3727500217/GVRL?u=umd_umuc&sid=GVRL&xid=c34b4941 The value proposition. (n.d.). Section 2.1 In Principles of Marketing. http://open.lib.umn.edu/principlesmarketing/chapter/2-1-the-value-proposition/
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