Disinfecting Products

Company: The Clorox CompanyProduct name: Cleaning and Disinfecting ProductsSection 1) Competitive Priorities and OM Strategy [goal: around 600 words]1a) A competitive priority that The Clorox Company has is its quality of products. Clorox started as a one product company for over 50 years as they just sold bleach. Now, they have a very wide variety of quality cleaning and disinfecting products that can be found in 69% of US homes (Statista.com). The ability for Clorox to have a very wide variety of products has allowed them to own a majority in sales in the US and around the world for the go to cleaning supply company. According to Simply Safe Dividends, “Clorox has more than 20% market share in its addressable markets and is around three times the size of its next largest branded competitor”. When a company has that much of the market share they are the clear go to brand for all of these supplies. Another competitive priority and advantage Clorox has taken pride in is their use of technology to continue in innovating new products to make the cleaning process easier. Using technology they have been able to reach customers and find what they want and need. As Clorox continues to expand as a company and acquire different brands they still focus on their largest products which have created the most revenue. Having these priorities has created a sense of focus for Clorox as they have been around for over 100 years and always focus on their quality to ensure their customers are satisfied with the “face of cleaning products”. Clorox will continue their operation to a global scale to increase revenue especially as they diversify and expand their product line.The Clorox Company focuses a lot of Sustainability within their facilities to make sure they are not wasting and also creating very high quality products. According to Clorox, “As we pursue these goals, we will continue to drive efficiency improvements that minimize our use of energy and water and generation of waste in our global operations.” They have made these commitments to better our world as they are reducing emissions as well as waste. This creates a very healthy brand name that customers can trust and support. The Clorox company has made tremendous strides during the COVID-19 pandemic as they were ranked the second most essential company in the US as well as the number one company for integrity. This was according to the Harris Poll Essential 100 and asked Americans about how companies have responded to the pandemic. Having very good business operations has translated to a loyal customer base around the world that use their products. Clorox continues to test new products to try and kill the virus in the air and on surfaces but making sure it is not harmful and is approved by the EPA. Their ability to work very quickly in trying to create new products to make places safer for all is just the start of how great Clorox has been during this pandemic and as a company overall. Clorox has also merged with companies like Burt’s Bees, Brita, Kingsford, and Hidden Valley. This has allowed them to expand their customer base and brands through different operations.

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