Choose an award-winning company from the Baldrige Performance Excellence Program website to study. You will evaluate the “Award Application Summary” as a business case. You are the director of strategy and business intelligence for your chosen company. You are conducting an evaluation of your chosen company for an upcoming annual report. Your goal is to demonstrate skill and expertise in the evaluation of the strategic position of your company. You will be submitting this report to C-level executives for consideration. Use the following criteria to evaluate your chosen award-winning organization to determine how its business strategy positions the company to achieve competitive advantage over its competitors.) (My Company is: The Ritz-Carlton Hotel Company, L.L.C. (now Part of Marriott International)) Assignment Part 1 Requirements: Create a thesis statement. Explain what is meant by business strategy (read pages 3–4 in your textbook). Use theories, principles, and concepts from various research resources. Give examples. Provide background information about your chosen company, including the company name, industry sector in which the company operates, products, and target market. Elaborate and use research. Describe the type of competitive advantage your chosen company has established (read pages 4–6 in your textbook). Explain. Use examples. Explain how your chosen company’s strategy will evolve over time (read pages 8–11 in your textbook). Use examples. What is your chosen company’s business model, and why is it important? (Read pages 11–12 in your textbook.) Use examples. What makes the company’s strategy a winner? (Read pages 12–16 in your textbook.) Explain. Use examples. Use a minimum of three peer-reviewed, academic research resources (including your textbook) to substantiate your critical thinking and to provide viable reasoning for your perspectives. Apply proper APA style citation and reference format. Use headings to segment the topics in your writing in order to create a flow of ideas for your reader. Write in third person to develop your business report.
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