Your assignment submission should be 1500 words in length by answering the five questions listed below. The five questions and grading rubrics are provided. I will grade each question based on the assigned percentages. It should contain proper grammar, be free of spelling errors, and reflect critical thinking. Grading Rubrics 1. How many logos and advertisements did you see on your day of observations? Does this number surprise you? Why/why not? (15%) 2. How did you keep track of how many logos and ads you saw? (Hint: Be creative here. You need to explain and show me how you did it.) (20%) 3. Did particular brands or companies stand out more than others? In other words, what logos did you see the most frequently? Be specific. (20%) 4. What kind of influence do you think these logos and commercials have on your shopping habits? (20%) 5. How does the consumer’s perception of ads affect his or her decision-marking? Provide examples to explain. (Hint: Refer to Ch4: Consumer Behavior) (20%) 6. References (5%): You need to find and cite at least 5 references, including journal articles, (online) magazines and newspaper, books, to give support for your answers. Please write in essay format. Avoid citing personal websites and blogs. The references should be completed in the APA format.Please follow the guideline and cite your sources correctly. Points will be deducted if you don’t have references page at all, less than five citations, and/or cite incorrectly for your sources in the text or in the reference list.
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